Tobias Ottahal is a
Tobias Ottahal is a
Tobias Ottahal is a
Design Lead,
Design Lead,
Design Lead,
accel→lerating our
accel→lerating our
accel→lerating our
accel→lerating our
's
's
's
transition
transition
transition
transition
to
to
to
to
Design+sustainability. What's not to like?
Design+sustainability.
What's not to like?
New Project
New Project
Website redesign
Storytelling
Upcoming
2026 Project
Upcoming 2026 Project
Upcoming
2026 Project
I led the UX work for a world-renowned, iconic children’s storytelling brand’s upcoming website refresh, helping turn playful imagination into a clean, modern, easy-to-use digital experience.
Oh the sites you will see!
Launching in 2026
I led the UX work for a world-renowned, iconic children’s storytelling brand’s upcoming website refresh, helping turn playful imagination into a clean, modern, easy-to-use digital experience.
Oh the sites you will see!
Launching in 2026
I led the UX work for a world-renowned, iconic children’s storytelling brand’s upcoming website refresh, helping turn playful imagination into a clean, modern, easy-to-use digital experience.
Oh the sites you will see!
Launching in 2026
Role
Role
Senior UX Designer
Senior UX Designer
Deliverables
Deliverables
Wireframes
Mockups
Art Direction
UX Direction
Wireframes
Mockups
Art Direction
UX Direction
Created with
Created with
We The Collective
We The Collective
Website
Website
Coming soon
Coming soon
Copperleaf
Copperleaf
B2B software
Decision-making software
IFS Copperleaf
Copperleaf
Copperleaf
• Created a $8M new product pillar;
• Improved global navigation UX by 47%;
• Improved investment creation UX by 27% with 75% client adoption.
Copperleaf provides decision analytics to energy utilities managing over $2.8 trillion of critical energy infrastructure. Copperleaf's suite of enterprise software solutions leverage operational, financial, and asset data to help clients make investment decisions that deliver the highest business value.
As Principal Designer, I led 15 designers and 5 developers in strategic research and experience design, across multiple time zones.
• Created a $8M new product pillar;
• Improved global navigation UX by 47%;
• Improved investment creation UX by 27% with 75% client adoption.
Copperleaf provides decision analytics to energy utilities managing over $2.8 trillion of critical energy infrastructure. Copperleaf's suite of enterprise software solutions leverage operational, financial, and asset data to help clients make investment decisions that deliver the highest business value.
As Principal Designer, I led 15 designers and 5 developers in strategic research and experience design, across multiple time zones.
• Created a $8M new product pillar;
• Improved global navigation UX by 47%;
• Improved investment creation UX by 27% with 75% client adoption.
Copperleaf provides decision analytics to energy utilities managing over $2.8 trillion of critical energy infrastructure. Copperleaf's suite of enterprise software solutions leverage operational, financial, and asset data to help clients make investment decisions that deliver the highest business value.
As Principal Designer, I led 15 designers and 5 developers in strategic research and experience design, across multiple time zones.
Role
Role
Principal Designer
Principal Designer
Responsibilities
Responsibilities
Research,
Strategy,
Prototyping,
UX/UI
Research,
Strategy,
Prototyping,
UX/UI
Created with
Created with
Copperleaf Technologies
Copperleaf Technologies
Chrysalix
Chrysalix
Website redesign
Venture capital + industrial sustainability
Chrysalix
Chrysalix
Visual identity development, and website redesign (with Kumu).
Chrysalix Venture Capital partner with visionary founders to build companies that help resource-intensive industries reach their productivity & climate targets.
Chrysalix wanted to shift their brand strategy and communications in to reflect their new mission as it was moving into the industrial sustainability space, powered by artificial intelligence.
Visual identity development, and website redesign (with Kumu).
Chrysalix Venture Capital partner with visionary founders to build companies that help resource-intensive industries reach their productivity & climate targets.
Chrysalix wanted to shift their brand strategy and communications in to reflect their new mission as it was moving into the industrial sustainability space, powered by artificial intelligence.
Visual identity development, and website redesign (with Kumu).
Chrysalix Venture Capital partner with visionary founders to build companies that help resource-intensive industries reach their productivity & climate targets.
Chrysalix wanted to shift their brand strategy and communications in to reflect their new mission as it was moving into the industrial sustainability space, powered by artificial intelligence.
Role
Role
Lead Designer
Lead Designer
Deliverables
Deliverables
Research,
Concept,
UX + UI Design,
Prototyping
Research,
Concept,
UX + UI Design,
Prototyping
Created with
Created with
Kumu
Kumu
SKIO Music
SKIO Music
E-commerce
Music collaboration software
SKIO Music
SKIO Music
• Reduced signup time by 25%
• Improved conversion by 22.3%
SKIO is the world's premiere music contest platform. A curated community of 650,000 people where artists and labels can network and engage in direct licensing deals and access tools to collaborate.
Labels can uncover the next big talent while earning revenues and engagement insights for content owners.
• Reduced signup time by 25%
• Improved conversion by 22.3%
SKIO is the world's premiere music contest platform. A curated community of 650,000 people where artists and labels can network and engage in direct licensing deals and access tools to collaborate.
Labels can uncover the next big talent while earning revenues and engagement insights for content owners.
SKIO is a the world's premiere music contest platform with over 650,000 users. It's a curated community where artists and labels can network and engage in direct licensing deals and access tools to collaborate.
Labels can uncover the next big talent while earning revenues and engagement insights for content owners.
Proud moments include simplifying the license payment flow, thus:
• Reducing signup time by 25%
• Improving conversion by 22.3%
• Reduced signup time by 25%
• Improved conversion by 22.3%
SKIO is the world's premiere music contest platform. A curated community of 650,000 people where artists and labels can network and engage in direct licensing deals and access tools to collaborate.
Labels can uncover the next big talent while earning revenues and engagement insights for content owners.
Role
Role
UX Lead
UX Lead
Deliverables
Deliverables
Research.
Concept,
UX + UI Design,
Prototyping
Research.
Concept,
UX + UI Design,
Prototyping
Created with
Created with
SKIO
SKIO
Profile
Hej, I'm Tobias.
Nice to meet you.
Hej, I'm Tobias.
Nice to meet you.
"My goal is very simple. It's to help create a delightfully diverse, safe, healthy, and just world, with clean air, soil, water, and power – economically, equitably, ecologically, and elegantly enjoyed, period. What's not to like?"
– William McDonough
I'm a Swedish-born, award-winning designer that takes a human-centered, design-based approach to helping progressive organizations.
I see myself as someone who solves complex communication problems by translating human needs into understandable, actionable visual information. I am particularly passionate about sustainability and environmental issues. Proud moments in my career include securing $29M for public transit and providing 200 beds during catastrophic floods by way of design. I have a fondness for the solarpunk movement.
My idea of good design is this: In order to make something that people want to use, you need to understand how people experience that something. To do so, you need to engage in user experience design, a systematic investigation and design of how people are using your product; why they are using it, and how they want to use it.
—
I most recently served as Principal Product Designer at Copperleaf Technologies, with the mission to create the most intelligent and user-friendly decision-making software in the world.
If you’re interested to know more about me or want to discuss a potential project feel free to reach out.
"My goal is very simple. It's to help create a delightfully diverse, safe, healthy, and just world, with clean air, soil, water, and power – economically, equitably, ecologically, and elegantly enjoyed, period. What's not to like?"
– William McDonough
I'm a Swedish-born, award-winning designer that takes a human-centered, design-based approach to helping progressive organizations.
I see myself as someone who solves complex communication problems by translating human needs into understandable, actionable visual information. I am particularly passionate about sustainability and environmental issues. Proud moments in my career include securing $29M for public transit and providing 200 beds during catastrophic floods by way of design. I have a fondness for the solarpunk movement.
My idea of good design is this: In order to make something that people want to use, you need to understand how people experience that something. To do so, you need to engage in user experience design, a systematic investigation and design of how people are using your product; why they are using it, and how they want to use it.
—
I most recently served as Principal Product Designer at Copperleaf Technologies, with the mission to create the most intelligent and user-friendly decision-making software in the world.
If you’re interested to know more about me or want to discuss a potential project feel free to reach out.
"My goal is very simple. It's to help create a delightfully diverse, safe, healthy, and just world, with clean air, soil, water, and power – economically, equitably, ecologically, and elegantly enjoyed, period. What's not to like?"
– William McDonough
I'm a Swedish-born, award-winning designer that takes a human-centered, design-based approach to helping progressive organizations.
I see myself as someone who solves complex communication problems by translating human needs into understandable, actionable visual information. I am particularly passionate about sustainability and environmental issues. Proud moments in my career include securing $29M for public transit and providing 200 beds during catastrophic floods by way of design. I have a fondness for the solarpunk movement.
My idea of good design is this: In order to make something that people want to use, you need to understand how people experience that something. To do so, you need to engage in user experience design, a systematic investigation and design of how people are using your product; why they are using it, and how they want to use it.
—
I most recently served as Principal Product Designer at Copperleaf Technologies, with the mission to create the most intelligent and user-friendly decision-making software in the world.
If you’re interested to know more about me or want to discuss a potential project feel free to reach out.
Totally Unsolicited Praise
Totally Unsolicited Praise
Totally Unsolicited Praise
Tobias is a rare designer who harnesses the full depth of his curiosity and humanity in his work. To describe him as “thoughtful” is the understatement of a lifetime, but it’s also perfect because it humbly belies the intellect and heart Tobias brings to the table.
So, Tobias will always share a perspective or a nugget you haven’t seen (how does he keep up with everything?), and always bring you back to what matters: The people. Plus he can do it all, from managing complex stakeholder research for enterprise UX, to wicked branding and visual design, to charming illustrations. (And don’t forget his mission to move the world to a future powered by abundant solar energy.)
Adam Baker
Design Leader, Apple, Google, GE Healthcare
Tobias reaches deep into the problem space, maps it out, and develops highly innovative approaches to the user experience. He is always positive, works hard, and creates beautiful work. He's a rare bird, with both excellent user experience skills and UI design skills.
Aaron Hilton
Chairman, Conquer Mobile
Tobias is exceptional at leading discovery sessions with clients and synthesizing all that information into brilliant initial designs.
Collaborating with Tobias to refine those designs is always a fun and intellectually stimulating process. He’s incredibly easy to work with and consistently brings innovative ideas to the table. Tobias strikes the perfect balance between listening to others and confidently pushing for alternative solutions when needed. This approach has led to designs that our clients absolutely love.
Tobias remains deeply involved throughout the implementation phase, offering invaluable ideas when technical challenges arise. His dedication and expertise have been pivotal to our projects’ success.
I can’t recommend Tobias highly enough for any senior design role. His skills, creativity, and collaborative spirit make him an outstanding asset to any team.
Devon McCrea
Director of Software Development, Copperleaf Technologies/IFS
Tobias, I will miss you dearly! Working with you as a colleague designer was an incredible journey and learning experience. It was especially satisfying observing your delicate and diplomatic way of noticing and bringing up the most intricate and difficult problems and seeing how people unite to solve it. This skill alone is worth a fortune worth fighting for. You always have something to say that people did not expect whether offering a new perspective or challenging the “perfect” solution. Whatever domain you choose as your new direction, will be doomed to succeed, best of luck and let your sense of humour linger in whatever you design;)
Nadia Caelbas
Program Manager – Industrial AI & Investment, Copperleaf Technologies/IFS
Tobias familiarized himself with our products, tools, and processes and and quickly became a valuable team member. His contributions spanned many disciplines: workflow design, wireframing and functional prototyping, pattern library development across multiple products, high fidelity mockups — all done thoroughly and with pixel-level attention to detail. If he didn’t have the knowledge or tools required to complete a task, he would seek them out and learn what he needed to in order to get the job done. He is a critical thinker who asks a lot of thoughtful and relevant questions during brainstorming and planning sessions. On a personal level, Tobias is also just a very easy person to get along with. He was very well-liked and respected, and fit seamlessly into the company culture.
Tyler Fawcett
Principal Product Designer, Pulse Energy/EnerNOC
One of the best designers. I just wanted to say thank you for the mentorship. It opened my eyes to see things differently.
Bhavesh Singhal
Software Developer II, Copperleaf Technologies/IFS
Tobias is an incredible designer and an even more incredible colleague. I have had the pleasure of working closely with him for over a year, and he has made a huge impact on the team and on Copperleaf as an organization.
He is particularly skilled at building products and designing solutions with a focus on user-centric designs. His passion and skill is reflected in his thoughtful designs that spark joy and feel intuitive to use, and he has shared valuable insights with the team that make us all think outside of the box and really prioritize the end user.
As a colleague, I really enjoyed interacting with Tobias! His enthusiasm and humor brought new life to the team, and he is a diamond among the rough in the sea of people. I envy those who will work with him in the future as they are in for a real treat!
Naveen Sivasankar
Lead Software Engineer, Copperleaf Technologies/IFS
Tobias has become one of the best co-workers I've ever had. His attention to detail and in-depth knowledge of UX design is astounding. I've rarely seen a designer take such a pain staking approach to analyzing clients requirements and creating such spot on user experiences. On numerous projects I've had clients exclaim that the app design, layout of views, view hierarchy and over all look and feel are the best they've ever seen. Always considerate, thoughtful and a delight, Tobias is a super positive player on any team.
Jatinder Sidhu
Software Engineer, Conquer Mobile
Tobias is a talented user experience and interface designer who looks at a product holistically to create delightful and refreshing user experiences. He is a great collaborator that successfully engages the entire team, from developer to management, throughout the entire design process. His diplomatic communication style, openness to new ideas, genuine enthusiasm and passion, makes him a great team member to work with on any project.
Ron Lo
VP Product Management & General Manager, SKIO Music
I had the pleasure of working with Tobias particularly closely. Tobias played a pivotal role and showed a deep understanding of our target audience and their needs. He delivered innovative and user-centered designs, while conceptualizing new, improved, and creative ways to use the existing application. His ability to balance aesthetics and functionality was impressive. In addition to Tobias' skills, he was always positive and personable, which made him a real pleasure to work with.
I would recommend Tobias for any UX design project and would be excited to have the opportunity to work with him again in the future.
Vincent Nguyen
Software Development Manager, Copperleaf Technologies/IFS
First off Tobias is amazing.
He is by far one of the most honest and thoughtful designers I have had the pleasure of working with in my career. He has an incredible level of integrity and desire to make the world a better place through design.
He is a talented and thoughtful UX designer with a strong ability to solve complex design challenges. He takes a methodical approach to his work and does not rush solutions, ensuring that his designs are well-considered and effective. Tobias also has a natural talent for visual and brand design which elevates his UX work above the norm.
Jaybe Allanson
Senior Producer, Conquer Mobile
Tobias possesses a remarkable ability to tackle complex problems and patterns, demonstrating his exceptional thinking skills. He effortlessly dives into the complex challenges, conducting thorough research and discoveries, leading to insights that he uses to develop elegant, simple solutions. He is not only a driving force for communication and consensus on global patterns, but also instrumental mentor for junior designers, sharing his vast knowledge and expertise.
One of Tobias' standout strengths is his leadership in spearheading large-scale initiatives. He effectively led our team through research and discovery processes with many enterprise clients, resulting in final solutions that enhanced our core offering and also introduced innovative new products for Copperleaf. His ability to navigate intricate dependencies across features and teams has been instrumental in ensuring a low degree of risk and a high level of agreement and communication throughout the problem-solving journey.
Tobias' collaborative nature shines through in every interaction. He fosters strong relationships with stakeholders, promoting an environment of trust and open communication. His dedication to product excellence is unwavering, and he consistently leverages his research, communication, and collaboration skills to deliver outstanding experiences.
Above all, Tobias is deeply passionate about his work and constantly strives to elevate products to their highest potential. His dedication, expertise, and commitment to making a positive impact make him an invaluable asset to any organization.
Bob Werner
Principal Designer, Copperleaf Technologies/IFS
Tobias is extremely talented and has years of experience in enterprise grade software but ensures that it's client focused and with a high level of UX.
He led several high impact internal projects such as design principals, brand and visual design impacts as well as facilitation and discovery for critical strategic client focused initiatives. He would own the end to end product discovery, design, and delivery while collaborating closely with his product and engineering peers.
In addition, Tobias is an exceptional mentor who takes the time to guide and mentor junior designers. His creativity, attention to detail, and approachable nature make him an invaluable asset to any team.
Ian Muirhead
Director of Design, Copperleaf Technologies/IFS
I think you had a major major impact and I loved working with you even if we argued (constructively) at times.
Simon Nodel
Design System Team Lead / Frontend Architect, Copperleaf Technologies/IFS
You didn't mention how hilarious I am?
Tobias Ottahal
Designer
I prefer not to lie.
Simon Nodel
Design System Team Lead
Tobias is a brilliant designer, who effortlessly balance aesthetics with functionality. His commitment to research, mentorship, and design excellence makes him an asset to any organization.
Martin Llano
Lead Software Engineer, Copperleaf Technologies/IFS
It takes a long time to analyze the conceptual architecture of such a complex system, and even with that experience, it is a rare designer who can navigate a product as wide and deep as ours, and furthermore create pleasing and logically sound experiences. You are one of those rare ones Tobias Ottahal. Bonus is just how lovely and funny you are.
Cailie Crane
Principal Software Engineer, Copperleaf Technologies/IFS
It's rare you meet someone like Tobias.
I can say without hesitation that he is one of the best people I have worked with, both specifically in terms of design expertise and more generally as a professional. His strength in user experience & user-focused design is matched by his work ethic and strength of character. On projects he contributed to, he drove the design forward to its highest quality, while incorporating strong client & branding sensibilities, and made sure that was carried through in collaboration with the development team. I could go on and on, but the short of it is, any company would be lucky to have someone like Tobias on their team. I look forward to seeing how he changes the world.
Oh, and he's a pretty snappy dresser to boot.
Rafael Acosta
Project Manager, Conquer Mobile
Tobias has consistently demonstrated exceptional qualities and skills throughout our professional relationship. Tobias is highly empathetic and creative. He brings a unique perspective to every project he undertakes. He also has a wicked sense of humour.
One of the standout qualities of Tobias is his ability to ask tough questions. He possesses a curious mind and is never afraid to delve into the depths of a problem or challenge. He shows up dedicated to developing a deep understanding of the user and the problem space. He always grounds his work in real needs and experiences. He then turns that into beautiful and thoughtful work. His designs are visually appealing and carefully crafted to address user needs and align with business objectives. He pays meticulous attention to the finer details, resulting in aesthetically pleasing, highly functional, meaningful solutions that deliver outstanding user experiences.
Tobias is a strong champion of research. As a design leader, he consistently ensures UX Research is at the table when needed and actively advocates for incorporating research findings into the decision-making process. He also works to close the gaps in practice areas and provides timely guidance.
What sets Tobias apart is his openness to seeing things from different perspectives. He is receptive to feedback, willing to explore alternative solutions, and consistently seeks fresh ideas. This quality makes him a valuable collaborator, as he encourages diverse viewpoints and fosters a culture of innovation and creativity.
I have enjoyed working closely with Tobias and can confidently say he is an invaluable asset to any team. His empathy, creativity, passion for UX, ability to ask tough questions, openness to new perspectives, and dedication to producing beautiful work make him an outstanding professional.
Karyn Zuidinga
Director of Design Research, Copperleaf Technologies/IFS
Tobias is a rare designer who harnesses the full depth of his curiosity and humanity in his work. To describe him as “thoughtful” is the understatement of a lifetime, but it’s also perfect because it humbly belies the intellect and heart Tobias brings to the table.
So, Tobias will always share a perspective or a nugget you haven’t seen (how does he keep up with everything?), and always bring you back to what matters: The people. Plus he can do it all, from managing complex stakeholder research for enterprise UX, to wicked branding and visual design, to charming illustrations. (And don’t forget his mission to move the world to a future powered by abundant solar energy.)
Adam Baker
Design Leader, Apple, Google, GE Healthcare
One of the best designers. I just wanted to say thank you for the mentorship. It opened my eyes to see things differently.
Bhavesh Singhal
Software Developer II, Copperleaf Technologies/IFS
First off Tobias is amazing.
He is by far one of the most honest and thoughtful designers I have had the pleasure of working with in my career. He has an incredible level of integrity and desire to make the world a better place through design.
He is a talented and thoughtful UX designer with a strong ability to solve complex design challenges. He takes a methodical approach to his work and does not rush solutions, ensuring that his designs are well-considered and effective. Tobias also has a natural talent for visual and brand design which elevates his UX work above the norm.
Jaybe Allanson
Senior Producer, Conquer Mobile
Tobias is a brilliant designer, who effortlessly balance aesthetics with functionality. His commitment to research, mentorship, and design excellence makes him an asset to any organization.
Martin Llano
Lead Software Engineer, Copperleaf Technologies/IFS
Tobias reaches deep into the problem space, maps it out, and develops highly innovative approaches to the user experience. He is always positive, works hard, and creates beautiful work. He's a rare bird, with both excellent user experience skills and UI design skills.
Aaron Hilton
Chairman, Conquer Mobile
Tobias is an incredible designer and an even more incredible colleague. I have had the pleasure of working closely with him for over a year, and he has made a huge impact on the team and on Copperleaf as an organization.
He is particularly skilled at building products and designing solutions with a focus on user-centric designs. His passion and skill is reflected in his thoughtful designs that spark joy and feel intuitive to use, and he has shared valuable insights with the team that make us all think outside of the box and really prioritize the end user.
As a colleague, I really enjoyed interacting with Tobias! His enthusiasm and humor brought new life to the team, and he is a diamond among the rough in the sea of people. I envy those who will work with him in the future as they are in for a real treat!
Naveen Sivasankar
Lead Software Engineer, Copperleaf Technologies/IFS
Tobias possesses a remarkable ability to tackle complex problems and patterns, demonstrating his exceptional thinking skills. He effortlessly dives into the complex challenges, conducting thorough research and discoveries, leading to insights that he uses to develop elegant, simple solutions. He is not only a driving force for communication and consensus on global patterns, but also instrumental mentor for junior designers, sharing his vast knowledge and expertise.
One of Tobias' standout strengths is his leadership in spearheading large-scale initiatives. He effectively led our team through research and discovery processes with many enterprise clients, resulting in final solutions that enhanced our core offering and also introduced innovative new products for Copperleaf. His ability to navigate intricate dependencies across features and teams has been instrumental in ensuring a low degree of risk and a high level of agreement and communication throughout the problem-solving journey.
Tobias' collaborative nature shines through in every interaction. He fosters strong relationships with stakeholders, promoting an environment of trust and open communication. His dedication to product excellence is unwavering, and he consistently leverages his research, communication, and collaboration skills to deliver outstanding experiences.
Above all, Tobias is deeply passionate about his work and constantly strives to elevate products to their highest potential. His dedication, expertise, and commitment to making a positive impact make him an invaluable asset to any organization.
Bob Werner
Principal Designer, Copperleaf Technologies/IFS
It takes a long time to analyze the conceptual architecture of such a complex system, and even with that experience, it is a rare designer who can navigate a product as wide and deep as ours, and furthermore create pleasing and logically sound experiences. You are one of those rare ones Tobias Ottahal. Bonus is just how lovely and funny you are.
Cailie Crane
Principal Software Engineer, Copperleaf Technologies/IFS
Tobias is exceptional at leading discovery sessions with clients and synthesizing all that information into brilliant initial designs.
Collaborating with Tobias to refine those designs is always a fun and intellectually stimulating process. He’s incredibly easy to work with and consistently brings innovative ideas to the table. Tobias strikes the perfect balance between listening to others and confidently pushing for alternative solutions when needed. This approach has led to designs that our clients absolutely love.
Tobias remains deeply involved throughout the implementation phase, offering invaluable ideas when technical challenges arise. His dedication and expertise have been pivotal to our projects’ success.
I can’t recommend Tobias highly enough for any senior design role. His skills, creativity, and collaborative spirit make him an outstanding asset to any team.
Devon McCrea
Director of Software Development, Copperleaf Technologies/IFS
Tobias has become one of the best co-workers I've ever had. His attention to detail and in-depth knowledge of UX design is astounding. I've rarely seen a designer take such a pain staking approach to analyzing clients requirements and creating such spot on user experiences. On numerous projects I've had clients exclaim that the app design, layout of views, view hierarchy and over all look and feel are the best they've ever seen. Always considerate, thoughtful and a delight, Tobias is a super positive player on any team.
Jatinder Sidhu
Software Engineer, Conquer Mobile
Tobias is extremely talented and has years of experience in enterprise grade software but ensures that it's client focused and with a high level of UX.
He led several high impact internal projects such as design principals, brand and visual design impacts as well as facilitation and discovery for critical strategic client focused initiatives. He would own the end to end product discovery, design, and delivery while collaborating closely with his product and engineering peers.
In addition, Tobias is an exceptional mentor who takes the time to guide and mentor junior designers. His creativity, attention to detail, and approachable nature make him an invaluable asset to any team.
Ian Muirhead
Director of Design, Copperleaf Technologies/IFS
It's rare you meet someone like Tobias.
I can say without hesitation that he is one of the best people I have worked with, both specifically in terms of design expertise and more generally as a professional. His strength in user experience & user-focused design is matched by his work ethic and strength of character. On projects he contributed to, he drove the design forward to its highest quality, while incorporating strong client & branding sensibilities, and made sure that was carried through in collaboration with the development team. I could go on and on, but the short of it is, any company would be lucky to have someone like Tobias on their team. I look forward to seeing how he changes the world.
Oh, and he's a pretty snappy dresser to boot.
Rafael Acosta
Project Manager, Conquer Mobile
Tobias, I will miss you dearly! Working with you as a colleague designer was an incredible journey and learning experience. It was especially satisfying observing your delicate and diplomatic way of noticing and bringing up the most intricate and difficult problems and seeing how people unite to solve it. This skill alone is worth a fortune worth fighting for. You always have something to say that people did not expect whether offering a new perspective or challenging the “perfect” solution. Whatever domain you choose as your new direction, will be doomed to succeed, best of luck and let your sense of humour linger in whatever you design;)
Nadia Caelbas
Program Manager – Industrial AI & Investment, Copperleaf Technologies/IFS
Tobias is a talented user experience and interface designer who looks at a product holistically to create delightful and refreshing user experiences. He is a great collaborator that successfully engages the entire team, from developer to management, throughout the entire design process. His diplomatic communication style, openness to new ideas, genuine enthusiasm and passion, makes him a great team member to work with on any project.
Ron Lo
VP Product Management & General Manager, SKIO Music
I think you had a major major impact and I loved working with you even if we argued (constructively) at times.
Simon Nodel
Design System Team Lead / Frontend Architect, Copperleaf Technologies/IFS
You didn't mention how hilarious I am?
Tobias Ottahal
Designer
I prefer not to lie.
Simon Nodel
Design System Team Lead
Tobias has consistently demonstrated exceptional qualities and skills throughout our professional relationship. Tobias is highly empathetic and creative. He brings a unique perspective to every project he undertakes. He also has a wicked sense of humour.
One of the standout qualities of Tobias is his ability to ask tough questions. He possesses a curious mind and is never afraid to delve into the depths of a problem or challenge. He shows up dedicated to developing a deep understanding of the user and the problem space. He always grounds his work in real needs and experiences. He then turns that into beautiful and thoughtful work. His designs are visually appealing and carefully crafted to address user needs and align with business objectives. He pays meticulous attention to the finer details, resulting in aesthetically pleasing, highly functional, meaningful solutions that deliver outstanding user experiences.
Tobias is a strong champion of research. As a design leader, he consistently ensures UX Research is at the table when needed and actively advocates for incorporating research findings into the decision-making process. He also works to close the gaps in practice areas and provides timely guidance.
What sets Tobias apart is his openness to seeing things from different perspectives. He is receptive to feedback, willing to explore alternative solutions, and consistently seeks fresh ideas. This quality makes him a valuable collaborator, as he encourages diverse viewpoints and fosters a culture of innovation and creativity.
I have enjoyed working closely with Tobias and can confidently say he is an invaluable asset to any team. His empathy, creativity, passion for UX, ability to ask tough questions, openness to new perspectives, and dedication to producing beautiful work make him an outstanding professional.
Karyn Zuidinga
Director of Design Research, Copperleaf Technologies/IFS
Tobias familiarized himself with our products, tools, and processes and and quickly became a valuable team member. His contributions spanned many disciplines: workflow design, wireframing and functional prototyping, pattern library development across multiple products, high fidelity mockups — all done thoroughly and with pixel-level attention to detail. If he didn’t have the knowledge or tools required to complete a task, he would seek them out and learn what he needed to in order to get the job done. He is a critical thinker who asks a lot of thoughtful and relevant questions during brainstorming and planning sessions. On a personal level, Tobias is also just a very easy person to get along with. He was very well-liked and respected, and fit seamlessly into the company culture.
Tyler Fawcett
Principal Product Designer, Pulse Energy/EnerNOC
I had the pleasure of working with Tobias particularly closely. Tobias played a pivotal role and showed a deep understanding of our target audience and their needs. He delivered innovative and user-centered designs, while conceptualizing new, improved, and creative ways to use the existing application. His ability to balance aesthetics and functionality was impressive. In addition to Tobias' skills, he was always positive and personable, which made him a real pleasure to work with.
I would recommend Tobias for any UX design project and would be excited to have the opportunity to work with him again in the future.
Vincent Nguyen
Software Development Manager, Copperleaf Technologies/IFS
Resumé
Tobias Ottahal
Tobias Ottahal
Tobias Ottahal
Senior design leader specializing in product, brand, and identity design. Leading with empathy + creativity and research-driven, results-oriented process to find unrecognized opportunities for innovation.
Senior design leader specializing in product, brand, and identity design. Leading with empathy + creativity and research-driven, results-oriented process to find unrecognized opportunities for innovation.
Hard Skills
Product design
Branding + graphic design
Figma
Mural
Adobe Creative Suite
Claude Code
Framer
Certifications
Cambridge Proficiency English
Jake Knapp Design Sprint Workshop
Soft Skills
Product + creative leadership
Empathy
Elevating design organizationally
Interdisciplinary collaboration
Mentorship
Translating among stakeholders in complex problem spaces, business, design, and software engineering
Domain Knowledge
Complex problems + UIs.
Data visualization
Design systems
Startup advising + mentorship
Renewable Energy
Smart Grid
Education
Emily Carr University – bDEs 2009
The Cooper Union for the Advancement of Science & Art – 2008
Langauge Skils
English – Fluent
Swedish - Fluent
German - Modest
Contact
Contact
Phone
Web
Phone
Web
Experience
Experience
IFS Copperleaf
IFS Copperleaf
Principal Product Designer
Design Lead
Design Team Lead
Senior Designer
Principal Product Designer
Design Lead
Design Team Lead
Senior Designer
2022 – 2024
2021 – 2022
2018 – 2021
2018
2022 – 2024
2021 – 2022
2018 – 2021
2018
Responsibilities
Responsibilities
Led the design team of 15 designers and
5 developers across multiple time zones.
Led the design team of 15 designers and
5 developers across multiple time zones.
Ensured consistent, exceptional user experience across highly complex B2B products and systems running $2.9T worth of energy infrastructure assets.
Ensured consistent, exceptional user experience across highly complex B2B products and systems running $2.9T worth of energy infrastructure assets.
Performed user testing across products to find and effectively solve customer pain points and find opportunities for innovation.
Performed user testing across products to find and effectively solve customer pain points and find opportunities for innovation.
Provided large data-driven research across teams and the larger organization, to inform and build effective and cohesive experiences.
Provided large data-driven research across teams and the larger organization, to inform and build effective and cohesive experiences.
Accomplishments
Accomplishments
Led cross-functional and cross-continental teams
Led cross-functional and cross-continental teams
Identified, create a $20M new product pillar and build the end-to-end product.
Identified, create a $20M new product pillar and build the end-to-end product.
Improved the user experience of creating critical energy infrastructure investments by 27%, saving $1M and keeping client retention to 100%.
Improved the user experience of creating critical energy infrastructure investments by 27%, saving $1M and keeping client retention to 100%.
Redesigned the global suite navigation UX and UI leading to navigation ease-of-use improvement of 34% and a task success rate improvement of 47%
Redesigned the global suite navigation UX and UI leading to navigation ease-of-use improvement of 34% and a task success rate improvement of 47%
Mentored seven colleagues in design thinking, careers growth and development opportunities.
Mentored seven colleagues in design thinking, careers growth and development opportunities.
Speaking Engagements
“Learning Karachi” Invited to speak about my experiences teaching design and setting up disaster relief in Pakistan during the worst floods in the country's history, a the following institutions: Google Tech Talks, 2010 Design Professionals of Canada, 2011 Emily Carr University, 2011-2013
Awards & Honours
2014 Profiled in the book ‘The Business Action Planner’
Profiled in the book ‘The Business Action Planner’
2013
Subject of case study in Sanders' & Stappers' Convivial Toolbox
2013
People's Choice award for MeKeeper App at Hacking Health
2009
Award: Silver Northwest Design Invitational "Nice Fit"
2009
Academic Achievement: Highest GPA Emily Carr University
Experience cont.
EnerNOC (Acquired by Enel X)
EnerNOC (Acquired by Enel X)
Senior UX Designer
Senior UX Designer
Senior UX Designer
2015 – 2016
2015 – 2016
2015 – 2016
Responsibilities
Responsibilities
Designed UI and components for centralized web-based energy management software serving 8,000 customers, 14,000 sites under management. Demand-response capacity equal to a total of 6 GW.
Designed UI and components for centralized web-based energy management software serving 8,000 customers, 14,000 sites under management. Demand-response capacity equal to a total of 6 GW.
Digitized the management of electricity consumption, putting active demand and demand response services into the hands of customers, retail, and business.
Digitized the management of electricity consumption, putting active demand and demand response services into the hands of customers, retail, and business.
Ensured the software revealed business's energy usage, highlighting inefficiencies, simplifying reporting and cross-team communications, and securing the best price on energy by gaining visibility into energy use and enabling control of costly peak demand charges.
Ensured the software revealed business's energy usage, highlighting inefficiencies, simplifying reporting and cross-team communications, and securing the best price on energy by gaining visibility into energy use and enabling control of costly peak demand charges.
Boosted efficiency through eased reporting burdens and sustainability tracking and dramatically simplified utility bill management.
Boosted efficiency through eased reporting burdens and sustainability tracking and dramatically simplified utility bill management.
Upwards & Onwards
Upwards & Onwards
Founder
Founder
Founder
2009 – Present
2009 – Present
2009 – Present
Dr. Seuss Enterprises
Dr. Seuss Enterprises
I led the UX work for the world-renowned, iconic children’s storytelling brand’s upcoming website refresh, helping turn playful imagination into a clean, modern, easy-to-use digital experience.
I led the UX work for the world-renowned, iconic children’s storytelling brand’s upcoming website refresh, helping turn playful imagination into a clean, modern, easy-to-use digital experience.
40B impressions annually
40B impressions annually
$1.8B annual global retail sales
$1.8B annual global retail sales
100% of profits to charity
100% of profits to charity
One Pass Now
One Pass Now
One Pass Now
Branding and visual identity for the One Pass Now campaign, expanding the highly successful Universal Transit Pass (U-Pass) program to all public post secondary institutions in Metro Vancouver.
Branding and visual identity for the One Pass Now campaign, expanding the highly successful Universal Transit Pass (U-Pass) program to all public post secondary institutions in Metro Vancouver.
Secured $29M for an affordable student transit pass for 65,000 students.
Secured $29M for an affordable student transit pass for 65,000 students.
Removed 11,000 tons of GHG.
Removed 11,000 tons of GHG.
Chrysalix Venture Capital
Chrysalix Venture Capital
Chrysalix Venture Capital
Chrysalix Venture Capital is one of the top clean tech venture capital companies in the world, investing in market-led solutions for more sustainable, resource efficient, and clean industries.
Chrysalix Venture Capital is one of the top clean tech venture capital companies in the world, investing in market-led solutions for more sustainable, resource efficient, and clean industries.
Brand strategy, rediscovering Chrysalix’s mission, vision, values and purpose for their $350M+ portfolio
Brand strategy, rediscovering Chrysalix’s mission, vision, values and purpose for their $350M+ portfolio
Website and investor relations communication materials.
Website and investor relations communication materials.
Hard Skills
Product design
Branding + graphic design
Figma
Mural
Adobe Creative Suite
Claude Code
Framer
Soft Skills
Product + creative leadership
Empathy
Elevating design organizationally
Interdisciplinary collaboration
Mentorship
Translating among stakeholders in complex problem spaces, business, design, and software engineering
Langauge Skils
English – Fluent
Swedish - Fluent
German - Modest
Speaking Engagements
“Learning Karachi” Invited to speak about my experiences teaching design and setting up disaster relief in Pakistan during the worst floods in the country's history, a the following institutions: Google Tech Talks, 2010 Design Professionals of Canada, 2011 Emily Carr University, 2011-2013
Education
Emily Carr University – bDEs 2009
The Cooper Union for the Advancement of Science & Art – 2008
Domain Knowledge
Complex problems + UIs.
Data visualization
Design systems
Startup advising + mentorship
Renewable Energy
Smart Grid
Certifications
Cambridge Proficiency English
Jake Knapp Design Sprint Workshop
Awards & Honours
2014 Profiled in the book ‘The Business Action Planner’
2013 Subject of case study in Sanders' & Stappers' Convivial Toolbox
2013 People's Choice award for MeKeeper App at Hacking Health
2009 Award: Silver Northwest Design Invitational "Nice Fit"
2009 Academic Achievement: Highest GPA Emily Carr University
Additionally:
© Tobias Ottahal
© Tobias Ottahal